There’s something for every motorcycle lover! Whether you own one for yourself or simply have a soft spot for them. You can see all sorts of motorised two wheeled vehicles and even a few 3 and 4 wheeled ones too. From street bikes, daily commuters, museum pieces and racing machines, this the largest motorcycle show in New Zealand and it just keeps getting better.

Here's your invitation to break out of the ranks and become a exhibitor or sponsor of the New Zealand Motorcycle Show. Take your brand and align it with other industry players. And put you name ‘front of mind’ with the target market!

NZ Motorcycle Show welcomes all exhibitors showcasing a huge variety of products and services. We cater to everyone, from the largest Motorcycle Manufacturers to the smallest up and coming items.

The NZ Motorcycle Show is a not-for-profit event with all proceeds going back to the community. Proceeds from 2023 went towards:

National Burns Unit at Middlemore Hospital - We help funding for Specialist Nurse Training and with the supply of rehabilitation equipment.

Youth Driver Awareness Programme (RYDA) - We help schools across Auckland send pupils to this life preserving activity to reduce the number of young people suffering injuries and death on our roads.

Youth Development Programmes - Such as the Rotary Youth Personal Enrichment (RYPEN), which helps children aged 14-17 broaden their horizons both culturally and socially.

Scholarships - We award 3 scholarships to local high schools annually which are designed to assist special students in their first year at university.

Rotary Youth Leadership Award (RYLA) - Assisting promising young people into the work force who have shown leadership qualities.

Over the past 2 decades, the Premier Events/4 & Rotary Promotions has been one of Australasia’s leading Automotive and Lifestyle event company.

In 2017 we were approached by the Papakura Rotary Club to put a fresh new spin on the NZ Motorcycle Show while keeping the same values that it stands for.

We know and understand the automotive and lifestyle scene, and most importantly, we know how to produce events that make this industry attractive. It’s this kind of controlled approach to our business that has positioned us as the leading event of it’s kind.

Want to know what we can do for you? Here’s a quick look at how we advertise and promote our events and sponsors through various media. No matter what your focus, we can provide you with the perfect platform to get your product in front of your target audience.

Age Group: 65% 40 years or over, 35% 40 years or younger.
Gender: 60% Male, 40% Female.

We generally see around 2/3rds of all attendee’s in the over 40’s bracket, with 60% being Males.

Our goal is to continue the steady incline of spectators, while increasing the younger demographic. We will do this by focusing more on the Dirt and Custom Bike side of the event, while still adding in all the old favourites from previous years. There will be more entertainment for children to encourage families to come along, plus with the potential addition of the Action Arena, it’s sure to be a big hit with both young and old!

Motorcycle Displays
Here’s were we find the best of the best when it comes to Motorcycles in New Zealand! There’s a huge range of categories, prizes and trophies up for grabs. Entrants are encouraged to display their vehicles which is open to all makes and models, including highly modified machines or stock standard classic bikes.

Clubs
Motorcycle Clubs are always a big part of our show and we can’t wait to invite them all back! Clubs have their own dedicated show area.

Motorcycle Alley
A personal highlight for us is the Motorcycle Alley. Spectators are encouraged to bring their bikes along and fill up the main alley at the Auckland Showgrounds. We’ve had over 1000+ bikes there in previous years and want to see even more.

Manufacturers
As always, we’ll have all the biggest motorcycle manufacturers showing of their latest and greatest bikes and merchandise. Find out what’s new with all your favourite bike brands.

Riding Gear
After a new helmet? Leathers or accessories? Make sure you check out all the stalls and pick yourself up a show bargain.

Rider Training
Ride Forever is once again the naming rights sponsor for 2020 so you can expect plenty of rider training/advice and talks to improve your riding.

Parts & Servicing
A big part of every bike is the parts, servicing and maintenance behind the scenes. At the show we can expect to find all the best and most trusted workshops around willing to offer help, tips and show special prices.

Food and Drink
We know bikers can have an appetite so we’ll have the best food and drink vendors ready to serve.

Charity
As always, the NZ Motorcycle Show is a charitable fund raising event with all profits going back to the community.